You can choose to target an audience which could be based on gender, age, language, location, interests or behaviours. The interests targeting could be particularly useful if you want your adverts to be targeting at people who are already interested in your field. It doesn't require somebody to search so it can target people who don't know if they are interested in your product or service.
This could possibly be advantageous in terms of reaching more people who are not aware of you yet. However, these passive users are statistically less likely to buy or engage, in comparison to someone who has typed something specific into Google. In terms of what you pay for with Facebook Advertising, for the majority of goals you pay per impression (view) of the advert.
One of the greatest assets of Facebook Advertising is the potential reach due to the large audience on Facebook.
You can choose to target an audience which could be based on gender, age, language, location, interests or behaviours. The interests targeting could be particularly useful if you want your adverts to be targeting at people who are already interested in your field. It doesn't require somebody to search so it can target people who don't know if they are interested in your product or service.
This could possibly be advantageous in terms of reaching more people who are not aware of you yet. However, these passive users are statistically less likely to buy or engage, in comparison to someone who has typed something specific into Google. In terms of what you pay for with Facebook Advertising, for the majority of goals you pay per impression (view) of the advert.
Types of Facebook Advertising Available
There are two main options when it comes to advertising on Facebook - boosting organic posts on your Facebook Page, or creating Facebook Adverts through Facebook/ Meta Ads. All of the options below would link through to a specific page on your website. The following list is not exhaustive however, these are the varieties we consider to be the most relevant.
Boosting a post on your Facebook page
With this method, you create an ordinary Facebook post and then choose to boost it to a larger audience. When you boost a post you can choose a goal which you want to achieve; this could be getting more engagement, website purchases, website visitors, calls etc.
Variety of different Facebook Advert Styles
The following are examples of some of the most popular style of advertising on Facebook/ Meta Ads. Similarly to the boosted Facebook post, all of the examples below are adverts that would appear in the audience's normal Facebook feed.
Image Adverts
Video Adverts
Carousel Adverts
Lead Adverts (Mobile Only)